New 50% Off Egg

Nike Run Club app

Nike Sport Band and Nike Sport Loop in new colors

New, more customizable Nike watch faces

GPS + Cellular model lets you call, text, and get directions without your phone²

Measure your blood oxygen with an all-new sensor and app⁴
⁴Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.

Check your heart rhythm with the ECG app⁵
⁵The ECG app and irregular rhythm notification require the latest versions of watchOS and iOS and are not intended for use by people under 22 years old.

The ECG app is available on Apple Watch Series 4 or later. The irregular rhythm notification is not designed for people who have been previously diagnosed with atrial fibrillation (AFib).

The Always-On Retina display is 2.5x brighter outdoors when your wrist is down

S6 SiP is up to 20% faster than Series 5

5GHz Wi-Fi and U1 Ultra Wideband chip

Track your daily activity on Apple Watch and see your trends in the Fitness app on iPhone

Measure workouts like running, walking, cycling, yoga, swimming, and dance

Swimproof design⁶
⁶ISO standard 22810:2010. Appropriate for shallow-water activities like swimming. Submersion below shallow depth and high-velocity water activities not recommended.

Sync and stream music, podcasts, and audiobooks¹

Pay instantly and securely from your wrist with Apple Pay

Set up an Apple Watch for family members who don’t have an iPhone using Family Setup⁷
⁷Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service.

Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility. Battery life varies by use and settings.

High and low heart rate notifications and irregular heart rhythm notification⁵

Built-in compass and real-time elevation readings

Can detect if you’ve taken a hard fall, then automatically call emergency services for you

Emergency SOS lets you get help from your wrist⁸
⁸Apple Watch Series 6 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS.

To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby. If your iPhone isn’t nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.

International emergency calling from your watch⁹
⁹The international emergency calling feature requires an Apple Watch Series 6 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) model.

For a list of supported countries and regions, see apple.com/watchos/feature-availability .

watchOS 7 with sleep tracking, cycling directions, updates to Siri, and new customizable watch faces
Aluminum cases
Apple Watch Series 6 requires an iPhone 6s or later with iOS 14 or later.